Understanding The Trend Behind The “Rich Girl Face”

“Rich Girl Face” may sound befitting of only the most affluent celebrities of Hollywood – but what if we were to tell you that isn’t the case anymore? When the term “Rich Girl Face” first made its appearance in 2015, it was attained merely with the use of makeup and a good skincare regime consisting of an arsenal of products. Fast forward to the present and the term has now evolved to the likes of Kylie Jenner, Kim Kardashian and Emily Ratajkowski – plastered all over social media are plenty of celebrities and social media influencers showing off their natural-looking plump lips, perfectly-contoured face and flawless, wrinkle-free skin.

The “Rich Girl Face” trend in 2019

The resurfacing of “Rich Girl Face” in 2019 is due to the observations of Dr Dirk Kremer, a prominent plastic surgeon from Britain. Not in any way meant to be a derogatory term, Dr Kremer had been noticing a tremendous increase in patients seeking to undergo certain procedures in order to achieve a specific look. A majority of them were females aged 20 to 29 who were willing to go through fillers, chemical peels and Botox in order to help them achieve the look.

What the data tells us

Among the 15.9 million minimally-invasive cosmetic procedures performed in 2018, the top 5 included Botulinum Toxin Type A, Chemical Peels and Soft Tissue Fillers – showing evidence of the increasing popularity in the trend. The 2019 Beyond Beauty by Allergen 360° Report also revealed that consumers are using the word “Natural” to describe beauty, which shows that demand for natural-looking cosmetic surgeries.

Various reports also show the de-stigmatizing of getting cosmetic work done among the young as they become more socially acceptable, with an increase of procedures being done by those under the age of 30. Achieving the “Rich Girl Face” is now made even more achievable at our clinic, as minimally invasive medical aesthetic procedures give way to lower downtimes that can usually be done in quick, lunchtime periods.

With that being said, what does it take to achieve the perfect “Rich Girl Face” look?

Clear and smooth skin

Part of having a “Rich Girl Face” is having clear and youthful skin. Who would have thought that Kendall Jenner, Rihanna and Cameron Diaz all once experienced the same troubles and insecurities that many others have come across? In fact, Kendall Jenner has said that laser treatment for acne was her go-to solution – an acne scar treatment method that is preferred because of its effective and fast results. The Vbeam laser treatment offered at our clinic is one such example of how to achieve clearer and smooth skin in a safe, painless and effective way. In fact, Vbeam Perfecta is the gold standard and the world’s best-selling pulsed-dye laser.

Slimmer, sharper jawline and symmetrical face

Despite the negative connotations that have been going around in regard to Botox injections – the procedure is actually a simple process of injecting natural proteins known as Hyaluronic Gel to help add volume to the skin, achieve a perfectly symmetrical face and reverse the aging process. Lasting 9 to 12 months on average, Botox injections are completely non-invasive, safe and well-established treatment that works.

Youthful and natural-looking skin

Last but not least, no “Rich Girl Face” is complete without the plump cheeks and natural, youthful glow. In fact, our clinic offers Ellansé, a collagen filler that works by directly filling in the wrinkles, stimulating your own natural collagen to fix the problems at the root – resulting in a much more natural look that lasts for up to 4 years. The effects are seen almost immediately, and can improve firmness and skin rejuvenation. When complemented alongside an effective acne scar treatment, you are simply one step closer to the perfect selfie.

While the “Rich Girl Face” phenomenon may seem superficial at face value, it actually has a much profound meaning behind it. Put simply by Dr Steven Dayan, a plastic surgeon from Chicago, Illiois: “Aesthetic treatments are becoming a greater part of the overall wellness and self-care conversation.” It is no longer a taboo to get cosmetic surgery even amongst the young and millennials, as it becomes more of a preventative measure in order to feel more confident and beautiful.

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